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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    An Ad That Is Targeted Toward Stay-At-Home Wives, Which Begins
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An Ad That Is Targeted Toward Stay-At-Home Wives, Which Begins

Question 48

Question 48

Multiple Choice

An ad that is targeted toward stay-at-home wives, which begins with this phrase, "Since I stopped working, I have more time for my kids," is emphasizing:


A) likeability
B) similarity
C) consistency
D) continuity

Correct Answer:

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