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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Of the Following Principles Used in Developing Effective Advertisements, Which
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Of the Following Principles Used in Developing Effective Advertisements, Which

Question 167

Question 167

Multiple Choice

Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?


A) simplicity
B) consistent positioning
C) identifiable selling point
D) visual consistency

Correct Answer:

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