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    Integrated Advertising Promotion
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    Exam 11: Database and Direct Response Marketing
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    Customer Contact Personnel with a Company Should Not Use RFM
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Customer Contact Personnel with a Company Should Not Use RFM

Question 31

Question 31

True/False

Customer contact personnel with a company should not use RFM codes or lifetime values of individual customers to affect the way they deal with a customer since every customer should be treated equally.

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