Multiple Choice
Outbound direct response telemarketing is most successful when:
A) it is tied into a database and either customers or prospects are being called
B) the calls are made from a compiled list
C) individuals who have visited the company's Web site are called
D) it is used for cross-selling
Correct Answer:

Verified
Correct Answer:
Verified
Q8: The most common method of direct marketing
Q31: Customer contact personnel with a company should
Q33: The most common approach to direct mail
Q37: identify and describe the three primary types
Q39: Many marketing experts believe calculating the lifetime
Q52: An effective database contains:<br>A) all transactions a
Q58: A retailer can use data mining to
Q161: Identify the various forms of direct response
Q171: Successful database marketing emphasizes two things: identifying
Q178: The basic idea behind customer relationship management