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    Integrated Advertising Promotion
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    Exam 11: Database and Direct Response Marketing
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    Tracking of Web Site Visits and Browsing Patterns of Visitors
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Tracking of Web Site Visits and Browsing Patterns of Visitors

Question 83

Question 83

Multiple Choice

Tracking of Web site visits and browsing patterns of visitors to a company's site is accomplished using:


A) personal data
B) cookies
C) logins and ID codes
D) commercial database services

Correct Answer:

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