In RFM Analysis,M Refers to Monetary,which Is The

Multiple Choice

In RFM analysis,M refers to monetary,which is the:

A) number of purchases within a specific time period, normally 1 year
B) total expenditures a customer makes with a firm and is usually expressed in terms of "per year"
C) date of the last purchase
D) average monetary value of purchases made during a specific time period, normally 1 year