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By Using Cookies to Record a Customer's Visit to a Web

Question 86

Multiple Choice

By using cookies to record a customer's visit to a Web site,company's marketing team can:


A) target customers with a direct marketing program that meets the customer's personal interests
B) access a person's computer to obtain demographic and psychographic information
C) personalize a greeting the next time the customer goes to the site and customize the content to match the person's past browsing behaviors
D) provides sales promotions on the fastest moving products from the Web site

Correct Answer:

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