The Reason for Initiating an Ambassador Program Around Your Brand

Multiple Choice

The reason for initiating an Ambassador program around your brand / web site is to:

A) Motivate your most valuable customers to buy more of your products or services
B) Strengthen the relationship with your most engaged customers
C) Motivate the low volume customers to buy more of your products or services
D) Demotivate the low volume customers to buy your products so that you reduce your administrative costs
E) Obtain free press publicity