Multiple Choice
What of the following statements is true
A) The Web has increased the time people spend in media consumption
B) The Web as commercial channel is suitable for mass markets and not for niche markets
C) The Web is primarilly a pull channel
D) The Web is primerally an push channel
E) The Web has given more power to producers in comparison to consumers
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Assumptions about existing offline customers apply always
Q3: Brands using the Internet and in particular
Q4: The consumption of entertainment on mobile terminals
Q5: Customer motivations can be managed and met
Q6: Today visitors of web sites are increasing
Q7: The reason for initiating an Ambassador program
Q8: Creation of a web persona makes a
Q9: In the de Kare-Silver Shopping test, the
Q10: In e-marketing B2B companies are often more
Q11: Entertainment is the most popular online activity