Brands Using the Internet and in Particular Social Media Channels

Multiple Choice

Brands using the Internet and in particular social media channels must avoid using multiple local and /or conflicting brand identities. This because:

A) Localized brand names restrict brands from international sales
B) Their markets are becoming global
C) Such media channels are reaching global audiences
D) The effect of such media channels is substantial because of customer networking
E) All above answers are correct