Question 1

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

Accepted Answer

A) True 
 B)False  False

Question 2

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Accepted Answer

A) True 
 B)False  False

Question 3

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

Accepted Answer

A)  A 3D Web offering a superb customer experiences
B)  A fully customizable customer experience
C)  artificial intelligence applications that will recommend services and products
D)  Using semantics to identify criminal activities
E)  Introducing legislation for network neutrality C

Question 4

What of the statements below is correct?

Accepted Answer

A)  Dropbox is an example of a freemium service model
B)  Adwords is an example of the "Revenue from subscription" model
C)  The Financial Times (www.ft.com)  is an example of the acquisition model
D)  Amazon.com is an example of the sponsoring model

Question 5

Online display advertising is often associated with a halo effect

Accepted Answer

A) True 
 B)False

Question 6

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

Accepted Answer

A)  Pay per Click revenue model
B)  Affiliate revenue model
C)  Co-sales revenue model
D)  Pay per View revenue model
E)  Subscription revenue model

Question 7

The number of unique visitors is a commonly used metric of popularity of web sites

Accepted Answer

A) True 
 B)False

Question 8

Price Comparison Sites can be best described as:

Accepted Answer

A)  Transnational Sites
B)  Relational Sites
C)  Intermediaries sites
D)  Promotional sites
E)  Destination sites

Question 9

Ideastorm is an example of collaborative co-creation

Accepted Answer

A) True 
 B)False

Question 10

The Financial Times online is an example of revenue from subscription access to content

Accepted Answer

A) True 
 B)False

Exam 3: E-Models

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

What of the statements below is correct?

Online display advertising is often associated with a halo effect

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

The number of unique visitors is a commonly used metric of popularity of web sites

Price Comparison Sites can be best described as:

Ideastorm is an example of collaborative co-creation

The Financial Times online is an example of revenue from subscription access to content