Question 1

The average conversion rates of tranactional sites is around 10% (according to Smart Insights)

Accepted Answer

A) True 
 B)False  False

Question 2

What of the following forms of partnership does not belong to online partnerships?

Accepted Answer

A)  Affiliate Marketing
B)  Link building
C)  Customer advocacy
D)  Online sponsoring
E)  Co-branding C

Question 3

The Social Media are suitable for C2C, B2C and B2B communication

Accepted Answer

A) True 
 B)False  True

Question 4

The PRACE framework is structured around

Accepted Answer

A)  Customer service activities
B)  Customer lifecycle activities
C)  Customer acquisition activities
D)  Customer advocacy issues
E)  Customer lifetime value issues

Question 5

The SOSTAC method is an approach used for selecting online audiences

Accepted Answer

A) True 
 B)False

Question 6

Word of Mouth (WoM) is an example of:

Accepted Answer

A)  Owned Media
B)  Earned Media
C)  Paid Media
D)  Mass Media
E)  Outdoor Media

Question 7

ROPO conventioally stands for Research Offline, Purchase Online

Accepted Answer

A) True 
 B)False

Question 8

The description better fitting to the TACTICS stage of the SOSTAC model is:

Accepted Answer

A)  Summarizes how to fulfill objectives
B)  Refers to action plans and project management skills
C)  Reflects the company vision for the long term
D)  Identifies the short term tools and the details of the marketing mix
E)  Reflects the company's vision on value

Question 9

Gaming platforms like PlayStation, Nintendo or Xbox can not be used as channels of communication with customers

Accepted Answer

A) True 
 B)False

Question 10

Moving from "giving attention" to "getting attention" is necessary for advertisers in order to survive the changes in the advertising model under the influence of online developments

Accepted Answer

A) True 
 B)False

Question 11

eBay is ab example of an online business in the domain of .... marketing

Accepted Answer

A)  B2B
B)  C2B
C)  C2C
D)  content
E)  B2C

Exam 1: Introduction to E-Marketing

The average conversion rates of tranactional sites is around 10% (according to Smart Insights)

What of the following forms of partnership does not belong to online partnerships?

The Social Media are suitable for C2C, B2C and B2B communication

The PRACE framework is structured around

The SOSTAC method is an approach used for selecting online audiences

Word of Mouth (WoM) is an example of:

ROPO conventioally stands for Research Offline, Purchase Online

The description better fitting to the TACTICS stage of the SOSTAC model is:

Gaming platforms like PlayStation, Nintendo or Xbox can not be used as channels of communication with customers

Moving from "giving attention" to "getting attention" is necessary for advertisers in order to survive the changes in the advertising model under the influence of online developments

eBay is ab example of an online business in the domain of .... marketing