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    Basic Marketing Research
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    Exam 4: Using Secondary Data and Online Information Databases
  5. Question
    A Secondary Data Source, VALS<sup>TM</sup> Created by Strategic Business Insights
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A Secondary Data Source, VALSTM Created by Strategic Business Insights

Question 102

Question 102

True/False

A secondary data source, VALSTM created by Strategic Business Insights, segments consumers into psychographic categories such as "Innovators," "Thinkers," "Strivers," "Believers," and "Achievers."

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