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One of the Disadvantages of Focus Groups Is That

Question 74

Multiple Choice

One of the disadvantages of focus groups is that:


A) clients are allowed to observe the participants.
B) results must be subjectively interpreted.
C) although the cost-per-participant is low, representativeness is also low.
D) focus groups constitute representative samples.
E) it is difficult to access special respondent groups such as lawyers or doctors.

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