Question 1

Which type of statistical analysis would we use to determine if the College of Business graduates' average starting salary was statistically different from their counterparts in Business University?

Accepted Answer

A)  differences analysis 
B)  descriptive analysis 
C)  inferential analysis 
D)  relationship analysis 
E)  determination analysis

Question 2

When we square the standard deviation, the result is known as the:

Accepted Answer

A)  square of the standard deviation 
B)  root of the standard deviation 
C)  variance 
D)  frequency distribution 
E)  standard squared deviation

Question 3

Nonresponse has been labeled the marketing research industry's biggest problem.

Accepted Answer

A) True 
 B)False

Question 4

If we square the standard deviation, we have variance.

Accepted Answer

A) True 
 B)False

Question 5

Which is the best description of a frequency distribution?

Accepted Answer

A)  the number of times a respondent answers each survey question 
B)  depiction of the accumulative variance in a dataset 
C)  the number of frequencies that normal distributions appear in a dataset 
D)  the summary of the number of times each and every category appears for the entire sample 
E)  depiction of the analysis that shows the value that occurs most often

Question 6

Which of the following best describes data coding?

Accepted Answer

A)  the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis 
B)  identification of computer code values that pertain to the possible responses for each question on the questionnaire 
C)  identification of all the variable names and code numbers associated with each possible response to each question making up the dataset 
D)  raw data arranged in columns representing answers to various questions and in rows representing each respondent or case 
E)  using codes to represent responses of respondents who have been promised anonymity

Question 7

Which of the following has been labelled the marketing research industry's biggest problem?

Accepted Answer

A)  sampling error 
B)  respondent error 
C)  nonresponse error 
D)  item omissions 
E)  population misrepresentation

Question 8

Assume a college professor wanted to know if the number of hours studied by her students was related to students' test scores. She would use:

Accepted Answer

A)  descriptive analysis 
B)  interpolation 
C)  relationship analysis 
D)  standard deviation analysis 
E)  population determination analysis

Question 9

Generalization requires that a researcher conduct hypotheses tests and/or compute confidence intervals.

Accepted Answer

A) True 
 B)False

Question 10

Research must adopt a decision rule for determining how many and which item omissions invalidate a survey or a particular question.

Accepted Answer

A) True 
 B)False

Question 11

If two values are tied for the value that occurs most often in a data set, the distribution is said to be:

Accepted Answer

A)  deuced 
B)  modal 
C)  bimodal 
D)  normal 
E)  trimodal

Question 12

The term central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, percentage, or average.

Accepted Answer

A) True 
 B)False

Question 13

A variety of nonsampling error occurs during data collection. These data collection errors may be divided into:

Accepted Answer

A)  fieldworker errors and respondent errors 
B)  data-in error; data-out error 
C)  intentional and fieldworker 
D)  unintentional and respondent error 
E)  directional and nondirectional nonsampling errors

Question 14

Which of the following is a type of intentional fieldworker error?

Accepted Answer

A)  input error 
B)  fatigue 
C)  nonresponse 
D)  falsifying responses 
E)  misunderstandings

Question 15

The level of measurement dictates the proper data analysis.

Accepted Answer

A) True 
 B)False

Question 16

In the following data set, what is the mean? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )

Accepted Answer

A)  4.66 
B)  1 
C)  42 
D)  6 
E)  1 and 0

Question 17

Data entry requires the researcher to first undertake an operation called data coding.

Accepted Answer

A) True 
 B)False

Question 18

Laura Strubel is reviewing some data from a marketing research report she obtained that shows the age of persons who frequently purchase her company's product, Strubel's Gourmet Seafood frozen dinners. Laura is considering buying radio time for a new ad campaign, and knowing the age of the target market would be very helpful to her in selecting which stations should run the ads. Laura sees that the mean age of frequent buyers is 45 with a standard deviation of 12. She correctly interprets this to mean that 68 percent of her target market fall between the ages of:

Accepted Answer

A)  39 to 51 
B)  45 to 68 
C)  33 to 57 
D)  33 to 56 
E)  45 to 57

Question 19

We can predetermine the level of sampling error, and we can predetermine the amount of nonsampling error we will have.

Accepted Answer

A) True 
 B)False

Question 20

A good definition for a completed interview is one that has all primary questions were answered.

Accepted Answer

A) True 
 B)False

Exam 10: Data Collection and Basic Descriptive Statistics

Which type of statistical analysis would we use to determine if the College of Business graduates' average starting salary was statistically different from their counterparts in Business University?

When we square the standard deviation, the result is known as the:

Nonresponse has been labeled the marketing research industry's biggest problem.

If we square the standard deviation, we have variance.

Which is the best description of a frequency distribution?

Which of the following best describes data coding?

Which of the following has been labelled the marketing research industry's biggest problem?

Assume a college professor wanted to know if the number of hours studied by her students was related to students' test scores. She would use:

Generalization requires that a researcher conduct hypotheses tests and/or compute confidence intervals.

Research must adopt a decision rule for determining how many and which item omissions invalidate a survey or a particular question.

If two values are tied for the value that occurs most often in a data set, the distribution is said to be:

The term central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, percentage, or average.

A variety of nonsampling error occurs during data collection. These data collection errors may be divided into:

Which of the following is a type of intentional fieldworker error?

The level of measurement dictates the proper data analysis.

In the following data set, what is the mean? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )

Data entry requires the researcher to first undertake an operation called data coding.

We can predetermine the level of sampling error, and we can predetermine the amount of nonsampling error we will have.

A good definition for a completed interview is one that has all primary questions were answered.