Question 1

When a researcher identifies a categorical variable and compares the groups represented by that variable by analyzing their differences with the second variable, it is referred to as bimodal analysis.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT an unintentional respondent error?

Accepted Answer

A)  misunderstanding 
B)  confused 
C)  attention loss 
D)  nonresponse 
E)  distractions

Question 3

Assuring anonymity is one way to minimize intentional respondent error on surveys.

Accepted Answer

A) True 
 B)False

Question 4

Interviewer misunderstanding would be considered:

Accepted Answer

A)  population misrepresentation. 
B)  unintentional fieldworker error. 
C)  intentional fieldworker error. 
D)  unintentional respondent error. 
E)  intentional respondent error.

Question 5

In most data analysis situations with in XL Data Analyst, the code book information will be input to the data file so that analysis program can access it and apply it to whatever analysis is being performed.

Accepted Answer

A) True 
 B)False

Question 6

Which one of the following is NOT one of the four functions of data analysis discussed in the textbook?

Accepted Answer

A)  summarizes the data 
B)  compares for meaningful differences 
C)  relates underlying patterns 
D)  generalizes sample findings to the population 
E)  regresses data into facts

Question 7

In the following data set, what is the mode? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )

Accepted Answer

A)  4.66 
B)  1 
C)  42 
D)  6 
E)  1 and 0

Question 8

For purposes of comparison, we can convert the frequency distribution by dividing the frequency of each value by the total number of observations, which results in a:

Accepted Answer

A)  comparative distribution 
B)  variable distribution 
C)  count distribution 
D)  percentage distribution 
E)  standard distribution

Question 9

The complementary processes of data coding and data entry result in data analysis.

Accepted Answer

A) True 
 B)False

Question 10

"The average respondent's age is 44" is an example of which function of data analysis?

Accepted Answer

A)  differentiation 
B)  communication 
C)  generalization 
D)  summarization 
E)  reflection

Question 11

As stated in your text, some believe that nonresponse is a problem because:

Accepted Answer

A)  companies now have to increase monetary incentives. 
B)  it is caused by fears of invasion of privacy, skepticism on the benefits of participating in research, and the use of research as a guise for telemarketing. 
C)  with it calculating sample size is a complete waste of time. 
D)  the alternative is to conduct experimentation. 
E)  actually, response rates are increasing dramatically due to the increase in interviewer skills.

Question 12

A completed interview is always defined as an interview in which 100 percent of the questions have been answered.

Accepted Answer

A) True 
 B)False

Question 13

When respondents log into an online questionnaire and pretend to be someone else responding as this fictitious respondent would; this is called:

Accepted Answer

A)  bogus respondents 
B)  multiple submissions 
C)  fieldworkers become fatigued 
D)  intentional fieldworker error 
E)  misrepresentation

Question 14

According to your text, refusal rates for telephone surveys are estimated to be as high as:

Accepted Answer

A)  83% 
B)  75% 
C)  50% 
D)  33% 
E)  25%

Question 15

If a categorical question was being summarized, which analyses would be appropriate?

Accepted Answer

A)  mode and mean 
B)  mode and range 
C)  mean and frequency distribution 
D)  mean and standard deviation 
E)  mode and frequency or percentage distribution

Question 16

Data entry refers to the creation of a computer file that holds the raw data taken from all the completed questionnaires.

Accepted Answer

A) True 
 B)False

Question 17

Respondents can misunderstand, guess, lose attention, suffer distractions, and suffer respondent fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

Accepted Answer

A) True 
 B)False

Question 18

Regression analysis is the most complex and provides the greatest value to the client.

Accepted Answer

A) True 
 B)False

Question 19

If the concern around multiple submissions error and bogus response error is great, researchers turn to electronic blocking.

Accepted Answer

A) True 
 B)False

Question 20

Population misrepresentation is likely to be low when conducting online surveys with which target market?

Accepted Answer

A)  Generation Y 
B)  Elderly citizens 
C)  Technophobics 
D)  People in remote areas 
E)  Low-income families

Exam 10: Data Collection and Basic Descriptive Statistics

When a researcher identifies a categorical variable and compares the groups represented by that variable by analyzing their differences with the second variable, it is referred to as bimodal analysis.

Which of the following is NOT an unintentional respondent error?

Assuring anonymity is one way to minimize intentional respondent error on surveys.

Interviewer misunderstanding would be considered:

In most data analysis situations with in XL Data Analyst, the code book information will be input to the data file so that analysis program can access it and apply it to whatever analysis is being performed.

Which one of the following is NOT one of the four functions of data analysis discussed in the textbook?

In the following data set, what is the mode? ( 12, 0, 0, 1, 1, 1, 6, 10, 11 )

For purposes of comparison, we can convert the frequency distribution by dividing the frequency of each value by the total number of observations, which results in a:

The complementary processes of data coding and data entry result in data analysis.

"The average respondent's age is 44" is an example of which function of data analysis?

As stated in your text, some believe that nonresponse is a problem because:

A completed interview is always defined as an interview in which 100 percent of the questions have been answered.

When respondents log into an online questionnaire and pretend to be someone else responding as this fictitious respondent would; this is called:

According to your text, refusal rates for telephone surveys are estimated to be as high as:

If a categorical question was being summarized, which analyses would be appropriate?

Data entry refers to the creation of a computer file that holds the raw data taken from all the completed questionnaires.

Respondents can misunderstand, guess, lose attention, suffer distractions, and suffer respondent fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

Regression analysis is the most complex and provides the greatest value to the client.

If the concern around multiple submissions error and bogus response error is great, researchers turn to electronic blocking.

Population misrepresentation is likely to be low when conducting online surveys with which target market?