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A(n)_____ Is a Group of People or Organizations for Which

Question 156

Multiple Choice

A(n) _____ is a group of people or organizations for which an organization designs,implements,and maintains a marketing mix intended to meet the needs of that group,resulting in mutually satisfying exchanges.


A) heterogeneous segment
B) target market
C) responsive segment
D) aggregated market
E) undifferentiated target

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