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When P&G Began Marketing Tide Free & Gentle,which Is Dye-

Question 154

Multiple Choice

When P&G began marketing Tide Free & Gentle,which is dye- and perfume-free,this represented which new product category?


A) Repositioning strategy
B) New product line
C) Addition to existing product line
D) Discontinuous innovation
E) Revision of existing products

Correct Answer:

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