A Manufacturer of Office Furnishings Is Finding It Difficult to Compete

Multiple Choice

A manufacturer of office furnishings is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new-product ideas that would allow it to compete more effectively?

A) Current retailers who carry the manufacturer's equipment
B) Its foreign competitors
C) The company's employees
D) Customers who have requested its catalogs
E) All of these