After Mattel Evaluated Many New Products to Add to Its

Multiple Choice

After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the ideas in terms of their marketability.This stage of new-product development is called:

A) prototype screening
B) concept testing
C) market testing
D) idea manipulation
E) idea diffusing