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    MKTG
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    Exam 21: Developing and Managing Products
  5. Question
    A Product That Is Perceived as New by a Potential
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A Product That Is Perceived as New by a Potential

Question 1

Question 1

Multiple Choice

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is called a(n) :


A) innovation
B) diffusion
C) discontinuous product
D) laggard
E) simulated new product

Correct Answer:

verifed

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