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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    Most Creatives View Which Type of Advertising Appeal as the Key
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Most Creatives View Which Type of Advertising Appeal as the Key

Question 57

Question 57

Multiple Choice

Most creatives view which type of advertising appeal as the key to developing brand loyalty?


A) rational
B) humorous
C) emotional
D) sex-oriented

Correct Answer:

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