Solved

For Products with No Real Tangible Differences Among the Various

Question 194

Multiple Choice

For products with no real tangible differences among the various brands, which message strategy is best at developing a liking and positive feelings toward a particular brand?


A) affective
B) cognitive
C) conative
D) generic

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q101: A hyperbole message strategy is a conative

Q189: Which type of message strategy attempts to

Q191: In terms of the hierarchy of effects

Q192: The manner in which an advertising appeal

Q195: A celebrity endorser is used in advertisements

Q196: The authoritative executional framework works especially well

Q197: Dr. Duckworth has been paid to be

Q198: Using the hierarchy of effects model to

Q199: The authoritative executional framework assumes consumers and

Q211: A unique selling proposition cognitive message strategy