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  3. Study Set
    Integrated Advertising Promotion Study Set 1
  4. Exam
    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
  5. Question
    The Manner in Which an Advertising Appeal Is Presented Is
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The Manner in Which an Advertising Appeal Is Presented Is

Question 192

Question 192

Multiple Choice

The manner in which an advertising appeal is presented is a(n) :


A) humor methodology
B) rational approach
C) conative message strategy
D) executional framework

Correct Answer:

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