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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Which Type of Message Strategy Attempts to Elicit Powerful Emotions
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Which Type of Message Strategy Attempts to Elicit Powerful Emotions

Question 189

Question 189

Multiple Choice

Which type of message strategy attempts to elicit powerful emotions that eventually lead to product recall and choice?


A) generic
B) cognitive
C) emotional
D) preemptive

Correct Answer:

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