Multiple Choice
The principle of simplicity should be carefully applied to Internet advertising primarily because of the:
A) educational level of Internet users
B) load time for web pages
C) importance of creating a uniform look
D) importance of using only one identifiable selling point
Correct Answer:
Verified
Correct Answer:
Verified
Q59: A physician, dentist, engineer, or chemist endorsing
Q101: A hyperbole message strategy is a conative
Q183: What are the two types of conative
Q184: A message strategy is the primary tactic
Q185: The Pillsbury Dough character used by Pillsbury
Q186: Mr. Booth owns the local Ford dealership
Q189: Which type of message strategy attempts to
Q191: In terms of the hierarchy of effects
Q192: The manner in which an advertising appeal
Q211: A unique selling proposition cognitive message strategy