Why Is Promotion Based on Creativity Alone Likely to Waste

Multiple Choice

Why is promotion based on creativity alone likely to waste valuable marketing resources?

A) Because truly creative promotion is too expensive
B) Because the majority of promotional efforts do not create results in the short term
C) Because promotion that is based solely on creativity is no better than one-on-one personal selling
D) Because most potential customers simply ignore promotion
E) All of the above are reasons.