Which of the Following IS NOT a Reason That Most

Multiple Choice

Which of the following IS NOT a reason that most firms prefer rebates over coupons when granting price reductions to customers?

A) Firms have more control over rebates.
B) Rebates can be launched and ended very quickly.
C) Rebate programs allow firms to collect additional customer information.
D) Rebates are much better at inducing purchase.
E) Most customers never bother to redeem rebate offers.