One of the Links Between Strategic Planning and Marketing Implementation

Multiple Choice

One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:

A) strategy and implementation both result from trial and error.
B) top executives often don't understand how a strategy is to be implemented.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.