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    Exam 4: Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
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    The Act of Representing One's Product So It Will Occupy
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The Act of Representing One's Product So It Will Occupy

Question 43

Question 43

Multiple Choice

The act of representing one's product so it will occupy a distinct place in the consumer's mind is known as ____.


A) positioning
B) targeting
C) segmentation
D) strategy

Correct Answer:

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