Multiple Choice
The STP approach is strongly recommended when markets are:
A) homogenous with respect to consumer characteristics
B) homogenous with respect to consumer needs
C) diverse with respect to consumer needs
D) not well understood by marketers
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Scenario 4-4<br>Keds is trying to turn around
Q2: Demographic segmentation is widely used in selecting
Q3: Scenario 4-3<br>El Sol sunglasses were designed by
Q4: _ are those whose brand preferences are
Q6: Descriptors such as age, gender, race, and
Q7: Scenario 4-5<br>Jay and Carrie Garrett operate a
Q8: Scenario 4-1<br>Headquartered in Boston, The Gillette Company
Q9: Scenario 4-1<br>Headquartered in Boston, The Gillette Company
Q10: State Farm's "Like a good neighbor" ad
Q11: Scenario 4-4<br>Keds is trying to turn around