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    PROMO
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    Exam 4: Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
  5. Question
    ____ Are Those Whose Brand Preferences Are Still Under Development
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____ Are Those Whose Brand Preferences Are Still Under Development

Question 4

Question 4

Multiple Choice

____ are those whose brand preferences are still under development and are likely to offer future potential success for the brand.


A) emergent consumers
B) brand loyal users
C) heavy users
D) variety seekers

Correct Answer:

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