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    Exam 4: Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
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    Descriptors Such as Age, Gender, Race, and Marital Status Are
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Descriptors Such as Age, Gender, Race, and Marital Status Are

Question 6

Question 6

Multiple Choice

Descriptors such as age, gender, race, and marital status are widely used in


A) demographic segmentation.
B) psychographic segmentation.
C) soci-segmentation.
D) geo-segmentation.

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