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    Exam 4: Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
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    "Careful Cooks," "Down-Home Stokers," and "Functional Feeders" Are All Examples
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"Careful Cooks," "Down-Home Stokers," and "Functional Feeders" Are All Examples

Question 42

Question 42

Multiple Choice

"Careful cooks," "down-home stokers," and "functional feeders" are all examples of


A) geopsychographic segmentation
B) lifestyle segmentation
C) psychousage segmentation
D) benefit segmentation

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