A Package Delivery Company Decides It Wants to Get into the Flower

Multiple Choice

A package delivery company decides it wants to get into the flower delivery business. However, it knows that FTD has a huge share of the market and can offer service worldwide. It decides to look for a market niche. Which of the following is not an advantage of this strategy?

A) The company may be able to charge more for its product.
B) It may not be profitable for FTD to compete in the niche.
C) The company's market may be larger than FTD's market.
D) The company can still attempt to serve other segments.