Multiple Choice
Which one of the following benefits of purchasing a premium brand of cat food would not be considered a functional benefit?
A) More cats prefer its taste than that of any other brand.
B) It is fortified with the vitamins cats need.
C) It has an easy-opening, resealable lid.
D) Buying it makes you feel like a more caring cat owner.
Correct Answer:

Verified
Correct Answer:
Verified
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