Scenario 5-3 A Woman Decides That She's Going to Feed Her Family

Multiple Choice

Scenario 5-3
A woman decides that she's going to feed her family pasta salad for dinner. She makes a trip to the grocery store to pick up ingredients. She buys a can of Chicken of the Sea brand tuna and a box of Kraft macaroni and cheese. She chooses the Chicken of the Sea because she thinks that the company uses nets that won't harm dolphins, she knows the company has a talking tuna in its commercials, she thinks Chicken of the Sea is tastier than the competition, and it's the kind her mother always buys. She chooses Kraft macaroni and cheese but really couldn't tell you why. Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) Chicken of the Sea was the kind of tuna her mother always bought when she was a child. Although the consumer is not sure why she buys it as an adult, she saw it around the house when she lived with her parents, and it was okay then, it's okay now. This is:

A) only apparent in the United States.
B) because families often have a lasting influence on consumer choices
C) advertisements are social texts.
D) the intergenerational effect.