Multiple Choice
The four fundamental components of MAAMs analysis include:
A) internal search; external search; functional benefits; emotional benefits
B) evaluative criteria; importance weights; the consideration set; beliefs
C) extended problem solving; limited problem solving; habit and variety seeking; brand loyalty
D) level of involvement; degree of information search; type of consumer benefits; stage of the decision-making process
Correct Answer:
Verified
Correct Answer:
Verified
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