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  3. Study Set
    PROMO
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    Exam 5: Understanding Buyer Behavior and the Communication Process
  5. Question
    ____ Is Defined as the Overall Evaluation of Any Object
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____ Is Defined as the Overall Evaluation of Any Object

Question 30

Question 30

Multiple Choice

____ is defined as the overall evaluation of any object, person or issue that varies from positive to negative along a continuum.


A) belief
B) bias
C) attitude
D) perception

Correct Answer:

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