A Company That Sells Charcoal Briquettes Places an Advertisement That

Multiple Choice

A company that sells charcoal briquettes places an advertisement that says that it's not the Fourth of July unless there's a cookout, and it's not a cookout unless you have plenty of their charcoal. This is an example of a company trying to

A) change a closely held value.
B) attach itself to a core cultural value.
C) become part of a ritual that involves consumption.
D) become part of a habitual ritual.