Multiple Choice
There are two basic presentation formats available to salespeople for the presentation:
A) canned; AIDA
B) need development; need awareness
C) consultative selling; telemarketing
D) trial close; straightforward
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Promotional materials-samples, catalogs, product brochures are considered
Q40: One role of personal selling is to
Q41: AIDA stands for<br>A) attention-interest-desire-action.<br>B) attraction-interest-desire-accomplishment.<br>C) attention-income-development-action.<br>D) attrition-investment-detection-attraction.
Q42: One way the sales force can be
Q43: Factors charged to the personal selling budget
Q45: _ involves providing feedback to the firm
Q46: By listening carefully, a salesperson can<br>A) accord
Q47: A source of satisfaction to individual buyers
Q48: If the salesperson has correctly followed the
Q49: While_ selling involves many members of an