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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
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    In Terms of Measuring Public Relations, a News Story About
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In Terms of Measuring Public Relations, a News Story About

Question 115

Question 115

Multiple Choice

In terms of measuring public relations, a news story about steering problems on Toyota vehicles is an example of a(n) :


A) public relations hit.
B) event.
C) negative tie-in.
D) negative cross-promotion.

Correct Answer:

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