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    Integrated Advertising Promotion Study Set 1
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    Exam 13: Public Relations and Sponsorship Programs
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    Paying for an Advertisement Promoting a Concert Tour by a Band
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Paying for an Advertisement Promoting a Concert Tour by a Band

Question 119

Question 119

Multiple Choice

Paying for an advertisement promoting a concert tour by a band and creating tie-ins with company products at the concerts is an example of ________ marketing.


A) sponsorship
B) event
C) cause-related
D) musical

Correct Answer:

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