Large Drugstore Chains, Like Walgreen's and Rite Aid, Know That

Multiple Choice

Large drugstore chains, like Walgreen's and Rite Aid, know that most shoppers visiting their stores want to get what they need quickly without spending much time lingering in the store. That's why most of them are stand-alone stores instead of being located in shopping centers. These retailers understand that most consumers are driven by _____ motivations when they visit their stores.

A) hedonic
B) utilitarian
C) primary
D) physiological
E) end-state