Electronic Products Can Be Especially Frustrating or Satisfying for Consumers

Multiple Choice

Electronic products can be especially frustrating or satisfying for consumers - often both at the same time. A consumer researcher wants to measure consumers' positive and negative emotions when using electronic products like video games, cell phones, computers, and tablets. Which measure is best for this purpose?

A) galvanic scale
B) bipolar scale
C) PAD
D) PANAS
E) PN scale