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As Consumers Get Older, the Value They Receive from Certain

Question 91

Multiple Choice

As consumers get older, the value they receive from certain consumer behaviors often changes. For example, some older consumers do not have as much fun attending sporting events as they did when they were younger. In this case, age is a _____ variable.


A) constant
B) dependent
C) moderating
D) situational
E) mediating

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