Which of the Following Statements Is FALSE Regarding Consumer Decision

Multiple Choice

Which of the following statements is FALSE regarding consumer decision making?

A) The basic consumer behavior consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs.
B) Consumers always proceed through five steps in the decision making process.
C) Choice does not necessarily mean identifying what brand of product to buy.
D) Both utilitarian value and hedonic value are associated with consumer decision making.
E) Almost all consumer decisions revolve around goal-pursuit.