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    Exam 12: Decision Making I: Need Recognition and Search
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    Search Effort That Is Not Necessarily Focused on an Upcoming
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Search Effort That Is Not Necessarily Focused on an Upcoming

Question 81

Question 81

Multiple Choice

Search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic is called _____.


A) ongoing search
B) extended search
C) information overload
D) proactive search
E) prepurchase search

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