The Experiential Decision-Making Perspective Assumes That _____

Multiple Choice

The experiential decision-making perspective assumes that _____.

A) consumers diligently gather information about purchases, carefully compare alternatives, and make informed decisions
B) many decisions are actually learned responses to environmental influences
C) consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration
D) consumers focus on utilitarian value rather than hedonic value
E) consumers follow a "think-feel-do" hierarchy