In the Famous Case Where Coca-Cola Introduced New Coke After

Multiple Choice

In the famous case where Coca-Cola introduced New Coke after much research,the failure of New Coke was largely due to a marketing research barrier identified as ________.

A) a narrow conception of the research
B) uneven caliber of researchers
C) poor framing of the problem
D) late and occasional erroneous findings
E) personality and presentation differences